With more than one billion users, Facebook is the most frequent social media site online. Millions of users actively make use of Facebook and also add friends. YouTube differs from Facebook by the fact that YouTube allows users to upload and share videos. YouTube does not allow this. If you compare the two platforms the two, it's clear that Facebook has drawn the younger crowd, while YouTube attracts more mature users. What are the ways these distinctions have changed the way businesses conduct business and what is the more effective option to market your business?

YouTube The most obvious comparison would be between YouTube and Facebook. YouTube has a larger audience which is why it has attracted many more users, while Facebook has a broader audience. However, YouTube's reach extends further than Facebook and is available worldwide while with Facebook, all you have is the US. Due to this worldwide reach the YouTube's influencers on video have the ability to be more popular than those with Facebook.

Facebook shares many similarities with YouTube like the ability to upload and share video. However, Facebook's major differentiator lies in how it monetizes its site. Facebook allows creators to earn revenue from video content, but this isn't the case for YouTube. As opposed to YouTube, creators can also incorporate multimedia functions, such as effects and animated images to videos and produce commercial videos. The features allow users of Facebook users to engage with the creators in more personal manner, and interact with them in an intimate manner that isn't achieved through the use of simpler interfaces available that are available on other platforms.

Although Facebook offers similar features for demographics but it also provides a platform where the creator is able to engage in income-generating activities. Simply put, Facebook lets the creator of a video attract greater attention. It allows the creator to display advertisements which appear on the display of the viewer when they watch any of the creator's video and at the exact same location they've seen the video. The "sponsored experience" feature lets ads be placed at the highest point of the screen to users who are actively engaged in video content.

YouTube allows users to rate video however, Facebook lets creators to create applications that earn profits based on the amount of viewers they get. The "like" feature is where the potential of the Facebook platform really plays out. The creator can interact with their audience in a more personal and meaningful way. Alongside connecting the audience, the application lets the viewer connect to the creator via their "friends" or social networks.

Farnsworth defines these networks as "fans." Farnsworth currently uses Wuzzytube for Facebook's video platform. The Wuzzytube framework is based upon Reddit, Twitter and Digg. Although farnsworth compares these networks to other social networking platforms and states that "It's far easier to work using the Facebook platform than any of the other ones." The author goes on to say that although Facebook might not be able to replace MySpace or other social networking sites completely, it could offer a solid start for creators who want to get regular flow of traffic and users to their website.

Farnsworth continues to say that the future of Facebook is in its capacity to provide entertainment. It's been easy for users to share and create videos on Facebook. Farnsworth states that he believes there will come the day when videos will be limited to a fraction of the display and users have to visit a particular page to see the latest videos. He also said that the same principle could be applied to all reports. He adds "What is the likelihood that the next news article was about the new iPhone and that you were required to go to Apple's site to learn more about the device? I think we'll have fewer motives to visit Facebook to see new videos and news."

The social network will soon take over many publishers across every platform, including Google AdSense and Yahoo Publisher Network. It has swiftly become the first choice for publisherswith more than half a million people using it. If you've not yet created an account on Facebook account you should take the initiative to do so immediately. It's completely free and simple to set up, and can significantly improve your exposure to the people you are targeting!